- A Day in the Life of an Advertising Man
Internal documents from the UK tobacco industry's principal advertising agencies reveal that tobacco advertising is intended to increase consumption as well as brand share.
http://bmj.com/cgi/content/full/321/7257/366
- Ad Money Moves from Billboards to Print
A review of money spent promoting cigarettes finds that the Master Settlement Agreement has not reduced tobacco promotion, but merely moved it to different places.
http://www.state.ma.us/dph/mtcp/report/mag.htm
- Ad Money Moves from Billboards to Print
Report finds cigarette marketing to teens through magazine advertising increased after the Master Settlement Agreement took effect in November
http://www.tobacco.org/News/000515ma.html
- Advertising
Chapter from a book on the Brown and Williamson papers documents B&W's cigarette advertising in the 1970s and 1980s, with a focus on product placement.
http://www.library.ucsf.edu/tobacco/cigpapers/book/chapter9/4.html
- Advertising and Promoting U.S. Cigarettes in Selected Asian Countries
A look at global smoking promotional activities by U.S. tobacco companies; some activities said to be illegal, and some said to target nonsmokers and children. "James Coburn, Pierce Brosnan, and Robert Wagner starred in a series of TV commercials for Philip Morris' Lark brand Cigarettes in Japan."
http://www.gwjapan.com/ftp/pub/policy/gao/1993/93-38.txt
- Athletes in Cigarette Ads
Athletes and sports figures in ads for cigarettes from the 1930's through the 1970's.
http://www.tcsg.org/tobacco/spring98/contentssp98.htm#athletes
- Big Tobacco Rides East
Has the tobacco industry changed? "At the 1998 Hanoi Tet festival Philip Morris had a large tent with Marlboro horses to ride on for children, and young, nicely dressed cowboy girls offered single cigarettes free of charge to young boys."
http://www.motherjones.com:80/mother_jones/JF99/dreyfuss.html
- Brand-stretching
ASH-UK briefing on brand-stretching: the use of tobacco brand names on non-tobacco merchandise or services to get around bans on direct advertising.
http://www.ash.org.uk/?brand
- Buzz Marketing
Article on "stealth" marketing technique cites example of Brown and Williamson and other tobacco companies.
http://www.businessweek.com/magazine/content/01_31/b3743001.htm
- Cancer Cash
Article on R. J. Reynolds cigarette promotions in bars and nightclubs.
http://www.speakeasy.org/wfp/22/Cigz.html
- Cigarette Advertising
Doctors like cigarettes! That and other health claims the industry made in its ads of the 1940's and 1950's.
http://www.library.uiuc.edu/adexhibit/Cigarettes.htm
- Cigarette Advertising
Student project examines the aims and means of cigarette advertising.
http://xroads.virginia.edu/~UG00/3on1/tobaccoads/cigads.htm
- Cigarette Advertising on TV
Cigarette manufacturers were one of the first industries to advertise widely on television; article gives examples of shows and ads.
http://www.tvparty.com/vaultcomcig.html
- Cigarette Push Defies Law's Spirit
News article on new tobacco industry marketing technique: approaching shoppers in grocery and convenience stores.
http://www.sptimes.com/News/071501/TampaBay/Critics_say_cigarette.shtml
- Effects of Tobacco Advertising and Promotion
Report examines: how tobacco advertising and promotion affect tobacco consumption; evidence that advertising and promotion affect overall tobacco consumption; countries with tobacco advertising bans have lower consumption (or slower increases in consumption) than those without bans.
http://www.globalink.org/tobacco/docs/misc-docs/davis.shtml
- Emerging Tobacco Advertising and Marketing Issues
Poster session from health conference focuses on recent trends in tobacco advertising including point of sale, tobacco-sponsored bars and clubs, and marketing to college age people.
http://apha.confex.com/apha/128am/techprogram/session_3328.htm
- Export A Ads are Extremely Expert, Eh?
Article by a marketing expert on cigarette promotion in Canada focuses on sports promotions, and finds the tobacco ads push: pictures of health, risk taking is rewarding, glamor and excitement, independence and individualism, and success.
http://www.smoke-free.ca/filtertips_001/Expert-eh.htm
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