- Addicting the Young
Article on recent tobacco industry tactics to recruit young customers, such as cartoon characters in cigarette ads, rock music promotions, and making cigarettes easily available to youth.
http://multinationalmonitor.org/hyper/issues/1992/01/mm0192_07.html
- Anytown USA: Tobacco Ads in Stores
Photos of typical retail advertising shows the types of ads kids are seeing everyday throughout the country.
http://www.costkids.org/targetingkids/anytownusa.htm
- BAT Lures Young smokers With Online Scheme
British American Tobacco is planning an extraordinary internet campaign to drive unwitting young consumers to bars and clubs where it promotes its cigarettes, according to a leaked company memo. Article explains, and provides the memo.
http://www.mediaguardian.co.uk/newmedia/story/0,7496,427373,00.html
- Big Tobacco Brings Message to Club Scene
Two of Canada's tobacco companies make a final effort to market cigarettes to young people before a sponsorship ban kicks in.
http://www.canada.com/vancouver/vancouversun/story.asp?id=46E95E20-7932-498E-9EFA-7CC0920DC53A
- Big Tobacco Up to Old Tricks
USA Today editorial focuses on tobacco industry marketing attractive to teens.
http://www.usatoday.com/news/comment/2001-03-19-edtwof2.htm
- Brand Logo Recognition by Children
Abstract of scientific paper reporting results of brand recognition. Over 90% of 6 year olds correctly recognized Old Joe, a cartoon Camel used by R.J. Reynolds.
http://www.ncbi.nlm.nih.gov/htbin-post/Entrez/query?db=m&form=6&uid=1956101&Dopt=r
- Cigarette Ads - A Promise Broken
Summarizes research showing that tobacco ad spending has not decreased since the tobacco industry agreed to stop targeting youth; examines where the ad budget goes.
http://faculty.washington.edu/chudler/smokead.html
- Cigarette Brand Preferences Among Adolescents
Paper from the Institute for Social Research, University of Michigan. Concludes: "The very high rates of cigarette smoking found among American teenagers in the late 1990s are associated with the popularity of just three brands..."
http://monitoringthefuture.org/pubs/occpapers/occ45.pdf
- Daily Doc: Lorillard, Aug 30, 1978
Presentation, references, and context of the famous Lorillard memo which states "the base of our business is the high school student."
http://www.tobacco.org/Documents/dd/ddbasebusiness.html
- Do Candy Cigarettes Encourage Young People to Smoke?
Paper in British Medical Journal. Executives of both the tobacco and candy industries regarded candy cigarettes as good advertising to future smokers; tobacco companies granted candy makers permission to use cigarette pack designs and tolerated trademark infringement.
http://bmj.com/cgi/content/full/321/7257/362
- Kid's Animated Movies Show Drinking, Smoking
From Pinnocchio to 101 Dalmations, in G-rated animated films for children, characters are smoking cigars and accepting tobacco as normal.
http://webmd.lycos.com/content/article/33/1728_80935?
- Marketing Tactics
Once-secret, court-released, internal industry documents demonstrate tactics toward increasing sales, especially toward young people.
http://www.ohd.hr.state.or.us/tobacco/mktng.cfm
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