Changing the Environment to Help Kids Grow up Tobacco-Free
"Children do not simply 'choose' to smoke. They are greatly influenced by their environment, which is greatly influenced by public policies. Children are much more likely to smoke if they are surrounded by attractive tobacco advertising and promotion; if their favorite sport is sponsored by a tobacco company; if their film idols smoke in the movies; if they see people smoking all around them; and if tobacco products are cheap and readily available to them."
http://www.who.int/archives/ntday/ntday98/ad98e_12.htm.