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Abstract of scientific paper reporting results of brand recognition. Over 90% of 6 year olds correctly recognized Old Joe, a cartoon Camel used by R.J. Reynolds.

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Brand Logo Recognition by Children


Abstract of scientific paper reporting results of brand recognition. Over 90% of 6 year olds correctly recognized Old Joe, a cartoon Camel used by R.J. Reynolds.


http://www.ncbi.nlm.nih.gov/htbin-post/Entrez/query?db=m&form=6&uid=1956101&Dopt=r.


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