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A new study examines how the tobacco industry has complied with a 1998 court settlement banning magazine advertising directed at teenagers, dinds that youth targeting persisted and even increased in the first two years after the ban went into effect.

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Addictions: Substance Abuse: Tobacco: Teen Smoking: Promotion: Tobacco Companies Finding Easy Way Around Magazine Advertising Ban to Target Youth  Previous Next
 

Tobacco Companies Finding Easy Way Around Magazine Advertising Ban to Target Youth


A new study examines how the tobacco industry has complied with a 1998 court settlement banning magazine advertising directed at teenagers, dinds that youth targeting persisted and even increased in the first two years after the ban went into effect.


http://www.healthaffairs.org/press/marapr0202.htm.


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