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Britain's biggest tobacco company was so concerned that it would lose market share to hard drugs such as cocaine and heroin that it attempted to market a 'rebellious' image for cigarettes to make them more attractive to youngsters.

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Addictions: Substance Abuse: Tobacco: Teen Smoking: Promotion: Tobacco Giant's Secret Papers Revealed  Previous Next
 

Tobacco Giant's Secret Papers Revealed


Britain's biggest tobacco company was so concerned that it would lose market share to hard drugs such as cocaine and heroin that it attempted to market a 'rebellious' image for cigarettes to make them more attractive to youngsters.


http://observer.guardian.co.uk/international/story/0,6903,1037005,00.html.


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