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Paper on the creation of the world's most popular brand, and its chief marketing gimmick: the Marlboro man.

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Addictions: Substance Abuse: Tobacco: Industry: Promotion: The Marlboro Man: The Making of an American Image  Previous Next
 

The Marlboro Man: The Making of an American Image


Paper on the creation of the world's most popular brand, and its chief marketing gimmick: the Marlboro man.


http://www.people.virginia.edu/~tsawyer/mman/mman.html.


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