The Price of Coffins: Specious Arguments by Eeminent Doctors against the Dangers of Tobacco
Letter to the British medical Journal reviews some tobacco, medical, and public policy history: "good evidence showed that smoking causes lung cancer; the media's response to this information was initially resistant; specious arguments were used to detract from the real issue, which confused the general public and lessened its concern; after 40 years there has been little change in smoking rates."
http://www.bmj.com/cgi/content/full/319/7225/1621.