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US tobacco companies run ads in Japan for brands such as Virginia Slims using images of liberated, Western, cosmopolitan women. Over the same period, the number of female smokers has climbed, young women in particular

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Women's Health: Smoking: Japan Ads Sell Women On Smoking  Previous Next
 

Japan Ads Sell Women On Smoking


US tobacco companies run ads in Japan for brands such as Virginia Slims using images of liberated, Western, cosmopolitan women. Over the same period, the number of female smokers has climbed, young women in particular


http://www.csmonitor.com/durable/1998/03/09/intl/intl.1.html.


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