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Once-secret memo, the Virginia Slims Opinion Poll Public Relations Plan, documents a PR campaign that Philip Morris ran to position itself as the "most authoritative chronicler of women's issues".
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Copyright © 1997-2008 HealthBoard.com
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Once-secret memo, the Virginia Slims Opinion Poll Public Relations Plan, documents a PR campaign that Philip Morris ran to position itself as the "most authoritative chronicler of women's issues".
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Copyright © 1997-2008 HealthBoard.com